TrueTwit marketing is evil genius
Why does every story have to have an evil genius? TrueTwit has done something visionary, but you’ll have to get past my rant first. I am impressed by something TrueTwit is doing these days, and has...
View Article3 fundamental strategies to get a winning logo
Logo design seems simple. but it’s worth the time to do it right. Here are three strategies to help you get the most out of your logo design. Everybody has a logo. Little League teams have logos. Hair...
View ArticleYour website’s need for speed
If it seems like life has been getting faster every day, that’s because it has. And if it seems like the Internet is getting faster every day, that’s because it is. We’ve moved from pedal boats to...
View ArticleClick Here! Two action words worth using
Some people will tell you to avoid linking with “Click here” as anchor text. But look what you would be missing. If you are old enough to remember the olden days when SEO was “a thing” – before it...
View ArticleSocial media is the next frontier in social selling
If you are puzzled by the title of this post because you think you are up on the latest trends and are sure that “social selling” means selling on social media, be prepared to learn something. Social...
View ArticleAre we entering a new age of SEO?
Some people say that we are entering a new age of SEO, that the tricks of the past will become the stuff of legend, and that we will be blazing a new trail through unchartered waters – possibly even...
View ArticleHow to promote your blog in 111 easy steps
Call me lazy, but I’m going to throw stuff today. First, I’m going to throw a list at you. Yes, that means I don’t have to do the fancy writing I love so much. But, wait! Coming up with 111 easy tips...
View Article11 ways to hand-craft the perfect URL
When building a URL structure, there are many factors to consider. Here are 11 ways to create the perfect URL. Before you start, you want URLs that: are easy to link to search engines like people can...
View ArticleTop tips to work with a ghostwriter
When you hire a ghostwriter for your book, you still have a role to play. Here’s how to work with your ghostwriter. Strictly speaking, ghostwriters are hired hands. They take no publishing credit for...
View ArticleMake front page news by NOT inviting the media (a media relations success story)
We wanted media coverage. So we were, counterintuitively, very careful not to let the media know we would be in town. And we got covered in every media outlet. How did we succeed? Not a single reporter...
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